Buying a Diamond
First, educate yourself in the 4c’s of diamonds, Buying a diamond is different from a buying a car which are the same. Diamonds are like snowflakes, no two are alike. Insist on a certified diamond grading report from a major independent gemological laboratory such as GIA or EGL to safeguard your purchase. Never depend on an “Appraisal” done by the seller. That’s conflict of interest.
Where to buy:
If you go to a retail jewelry store, they will sell you what they have in stock.And at what price? One national jewelry chain averages 250% profit and That’s not unusual. That means if they pay $1,000, you pay $2,500.
We are part of a network of 3,900 diamond dealers in 40 countries. The database lists 300,000+ diamonds with a wholesale value over $3,000,000.00. We do a search for your diamond. Possibly 10, 100 or 1,000 diamonds are listed with your search parameters.
We send a “screen-shot” of the database to you. You see all the information, including our actual cost. You calculate your diamond cost yourself. We charge 5% brokerage fee plus shipping and insurance ($25 to $50 for most diamonds). Of course, all sales are fully guaranteed.
Hint:
Don’t spend money unnecessarily!
Some people say “I want a flawless diamond.”
A one carat flawless pure white “D” color diamond can cost $35,000 in a jewelry store. A diamond that will look like it can be had for $5,000. It takes a microscope to see the difference. Think what you could do with $30,000 you just saved. Maybe pay for a wedding or a vacation?
Besides, how many people you know walk around with a microscope? Why buy a Flawless when you don’t have to.
- Learn the 4C’s and diamond terminology
- Learn about Clarity Enhanced diamonds
- Frequently Asked Questions

We have diamonds from Perfect to Great to Good Enough
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